ICON & BADGE GALLERY

Wild for the details.

Each interaction with a brand is an opportunity to tell its story. Icons and badges, in their bold simplicity, bring a layered personality to a brand, shaping how people identify with it and the feelings it leaves with them.

Highlighted here is a curated collection of icons and badges designed to extend the brand’s visual identity and further its impact. In order of appearance: Babo Botanicals badges, Urban Outfitters fragrance badge (concept), Photoworks SF icons (concept), and Pretty Well Beauty icons.

“The details are not the details. They make the design.” – Charles Eames