Meet Iratxe, with an x. 

As an independent art director and designer, Iratxe Mumford is passionate about wellness and purpose-driven companies. She is inspired to tell their stories through design.

Prior to going independent, Iratxe was the in-house art director at Annie Leibovitz Studio where she worked closely with the legendary photographer. She has also worked as a senior art director at Avon Global, where she helped launch campaigns that elevated the brand and its products.

As a world citizen, she has called several places home—from her native Spain to San Francisco and now sunny Santa Barbara via New York. Her clients span the globe and she loves any excuse to travel.