Meet Iratxe, with an x. 

As an independent art director and designer, Iratxe Mumford is passionate about collaborating with wellness and purpose-driven companies to tell their stories through thoughtful design that sparks emotion and creates lasting connections.

Prior to going independent, Iratxe was the in-house art director at Annie Leibovitz Studio, working closely with the legendary photographer on projects that required both vision and precision. She had also worked as a senior art director at Avon Global, where she collaborated on launching campaigns that elevated the brand and its products on a global stage.

As a world citizen, she has called many places home—from her native Spain to San Francisco and now sunny Santa Barbara via New York. Her clients span the globe and she loves any excuse to travel.